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AiR Lab started from a frustration we all shared as founders: hiring more people doesn't fix the problem when the problem is the process. We began by automating our own content and recruiting operation — and when other founders saw the result, we started building it for them.

"Machines carry the weight. Humans set the direction."

"AI doesn't replace the teacher. It assists and accelerates."

— HS2G team

Leadership

Who leads AiR Lab.

01

Portrait of Alan Godoy

Alan Godoy

Co-founder · Chief Executive Officer

Alan Godoy is co-founder and CEO of AiR Lab, where he leads brand strategy, user experience and the visual identity of the firm’s products and tools. His goal is not that something works: it is that someone uses it without needing it explained.

His background combines brand and market strategy, data analysis, user experience and AI implementation, which lets him bring different angles and approaches to every project.

He previously led digital teams at agencies in Mexico City across a wide range of sectors, working with brands such as Palacio de Hierro, SC Johnson, Femsa, Google, OCESA and Telcel. Four years ago he founded Nómada, his marketing consultancy focused on helping small and mid-sized companies.

In 2023 he fell for AI and certified with OpenAI, Google and Anthropic. He builds AiR Lab today from one conviction: the combination of software and artificial intelligence is the human team’s best ally.

02

Portrait of Julián Sánchez Prada

Julián Sánchez Prada

Co-founder · Chief Operating Officer

Julián Sánchez Prada is co-founder and Chief Operating Officer at AiR Lab, where he runs the firm’s operation and go-to-market strategy.

He previously led marketing, demand generation and revenue operations teams and projects at companies in technology, SaaS, cybersecurity, telecommunications, logistics, PropTech and B2B services, combining strategy with execution: from ICP and positioning through to sales processes and CRM and RevOps architecture.

He founded Insight Raiders to help companies leave disconnected initiatives behind and build acquisition, conversion, retention and expansion systems that can actually be run, measured and improved — the same discipline he now applies to scaling AiR Lab.

03

Portrait of Rémy Duque

Rémy Duque

Co-founder · Chief Product Officer

Rémy Duque is co-founder and Chief Product Officer at AiR Lab, where he designs and builds AI agents for small and mid-sized companies across Latin America.

Before founding AiR Lab he spent twelve years in the region’s corporate finance sector — the ground he now stands on to validate and scale the firm’s agentic AI products.

What drives him is backing the new wave of founders with technological leverage that multiplies the value they add to the economy, in the middle of this industrial revolution.

The IACTIVA method

Identify Activate Connect Test Iterate Visualize Accompany

The name works in both languages — the same seven initials, the same seven steps. In Spanish, IA also happens to mean AI.

See the full method →

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