Free · No card · No contract

Stop chasing leads that
were never going to close.

Define your ideal customer, your positioning and how to speak to them on every channel — B2B or B2C, with real evidence rather than guesswork. One session and you walk out with the full system, ready to paste into Claude.

Guided steps

Average

Channels available

Your ideal customer, B2B or B2C, with real signals

Positioning and narrative, not just templates

Master prompt in 5 phases, ready for Claude.ai

AiR Lab Ideal Customer Builder · Free

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You will be in within 30 seconds. Your details let us tailor your system and let you know when we launch new tools.

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// How it works

Three steps. No complications.

Tell us about your business

You answer guided questions about your product, your customer and whether you sell to companies or to people. No marketing knowledge required.

→

We build your system

From your answers we generate your ideal customer, your positioning and narrative, and per-channel messaging guidelines — in 5 ready-to-use phases.

→

Use it with Claude

You copy the phases, paste them into Claude, and get your full narrative plus example messages ready to adapt for each channel.

Tell us about your business

There are no wrong answers. The more specific you are, the better your system turns out.

Step 1 of 4

Your business

Tell us what you sell and to whom.

⌄

What is your product or business called? *

Enter your business name to continue.

What does it do, in one sentence? *

This goes straight into the context of your prompt. It does not have to be perfect — write it the way you would explain it to a new client.

Tell us what your business does.

Who do you mainly sell to? *

This changes the rest of the questions — defining "your ideal customer" is not asked the same way for a company as for a person.

Companies (B2B)

I sell to a business — someone decides in a role or job title.

People (B2C)

I sell directly to a person — they decide for themselves, not on behalf of a company.

Choose who you sell to in order to continue.

What industry are you in?

Technology / SaaS

Professional services

Agency

E-commerce

Health

Education

Finance

Manufacturing / logistics

Other

What is your business model?

SaaS / subscription

Services / consulting

Marketplace

Physical product

Agency

1 / 4

Step 2 of 4

The problem you solve

What hurts today and what transformation you deliver.

⌄

What problem do you solve today? *

This is the heart of your ideal customer — it is where the trigger comes from that makes a prospect need to hear you.

Tell us what problem you solve.

What result or transformation do you deliver? *

Tell us what result you deliver.

Reference success story (optional)

If you do not have a confirmed one, leave it empty — your prompt will not invent one.

2 / 4

Step 3 of 4

Your ideal customer

Who they are and what is urgent for them now.

⌄

Who are they? (typical role or job title) *

Tell us who your ideal customer is.

What company size do you serve best?

What makes it urgent RIGHT NOW? *

This feeds the buying signals of your ideal customer — what event makes this a priority today rather than in six months.

Tell us what creates urgency for them.

3 / 4

Step 4 of 4

Tone, language and channels

How it sounds and where it gets sent.

⌄

What tone of voice do you want? *

You can pick up to 2 — the first is your main tone, the second softens it (e.g. "direct" with touches of "warm").

Direct

Executive · No filler

Short sentences, straight to the point.

Warm

Human · Conversational

Like writing to a colleague.

Expert

Technical · Precise

The right vocabulary for the industry.

⚡

Challenger

Provocative · Direct

Questions a common assumption.

Choose the tone that represents you best.

What language should the generated messages be in?

Spanish

For prospects in LATAM / Spain

English

For USA / Canada / Europe

Which channels do you use to reach your customer?

Pick the ones you actually use — you will get guidelines and an example for each, not one generic version for all.

Phone call

Social DM (LinkedIn/Instagram)

Blog

Newsletter

Website copy

Price

Allow price to be mentioned if I give it explicitly when asking for 1:1 messages (by default it is forbidden on first contact, same as in AiR Lab's BDR Agent). Applies to Email, WhatsApp, DM and Phone call — not to Blog, Newsletter or Website.

4 / 4

Your ideal customer + your positioning + your messaging system are ready.

Five phases, meant to be pasted in order into a fresh Claude conversation. Copy each one separately, or use "Copy all" to take the whole system.

01Phase 0 — Context

Paste this first, once, when you start the conversation.

02Phase 1 — Your ideal customer

Paste it right after Phase 0, in the same thread.

03Phase 2 — Positioning and narrative

The heart of the system: how you speak to this customer and why. It works on its own, even if you never reach the channel phases.

04Phase 3 — Message system by channel

Guidelines and an example for each channel you chose, derived from Phase 2 — not loose templates.

05Phase 4 — How to use it

Save this one separately — it is your cheat sheet so you never have to re-explain the system.

Recommended: copy phase by phase with the buttons above — that way you review your ideal customer before it feeds into the positioning and the 7 channels. "Copy all" asks Claude to simulate those same pauses inside a single message, but copying one at a time gives you real control.

→ How to use this system with Claude

Paste Phase 0 and Phase 1 into a fresh Claude conversation to define your ideal customer calmly.

Paste Phase 2 — this is your positioning: value proposition, message pillars and how to speak to this customer. It is the core deliverable; use it even if you never get to Phase 3.

Paste Phase 3 once — it installs the guidelines for each channel you chose, derived from Phase 2.

For 1:1 outreach (Email, WhatsApp, DM, Phone call), give Claude a name and 1-3 verifiable facts for each new prospect — Phase 4 reminds you exactly what to bring.

Would you rather we did it for you?

Book your free diagnostic.

We tell you exactly what to automate first in your business — free and with no commitment.

Book on WhatsApp → Back to AiR Lab →

Stop chasing leads thatwere never going to close.

Create your accountand start now

Define your ideal customerand how to speak to them on every channel.

Three steps. No complications.

Tell us about your business

We build your system

Use it with Claude

Tell us about your business

Your ideal customer + your positioning + your messaging system are ready.

Stop chasing leads that
were never going to close.

Create your account
and start now

Define your ideal customer
and how to speak to them on every channel.